The Indian Roadside Vendor Story #01

An Indian Roadside Vendor is no less than a Super Man. They buy, advertise and sell but for them it’s not as simple as it sounds.

Indian Roadside Vendor
Indian Roadside Vendor
The Indian Roadside Vendor Story
The Indian Roadside Vendor Story

We are the marketing people and the basics of marketing in India is going for centuries on the roadsides only. An Indian Roadside Vendor is just like an entrepreneur. They buy products and sell them in the real world market and from there 90% of the middle and lower class people buy directly. There is no doubt that these people sell the most fresh items that no supermarket can sell and at really reasonable prices.

These markets have everything like bargain, hard work, buy and sell, strategy, slogans and much more things. But still there is poverty, illiteracy and most of them fail to manage even proper meal for themselves.

Let’s hear the story of a real life Indian Roadside vendor Ratna.

Ratna is a resident of a small town in Jharkhand. She is a wife of a local laborer and a mother of three children. Apart from them her family consists of her father in-law, mother in-law and a brother in-law. Her in-laws doesn’t earn anything and so the whole responsibility is on her and her husband.

Ratna sells vegetables in the local market where she manages to earn an income of 200-300 bucks. She gets the vegetables from some sources and goes to the market as early as possible. She remains there as long as she gets to sell everything she got.

This business helps her to feed her family and get the minimum requirements. Although she is also a kind of entrepreneur but she doesn’t know what even this word means. She has seen the world in a quite harsh way but still manages to live and feed her family. This is the thing even the big startup hunks need to respect.

We don’t need to make the rich more richer but to help the poor live better. India needs startups to work on this topic instead of worrying about their own profit.The Startup India revolution started back in 2014 but not many startups tried to light-up a poor’s life. Without the development of the BPL people there is no way India can come in the list of developed countries.

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