How to create a Marketing Strategy for a new startup.
First of all congratulations, if you have started something of your own. Starting a new startup is not an easy task, it requires a lot of courage and brains.
But have you thought of the next step?
The another big step, growing your startup and making it successful.
The thing here you need is a perfect marketing strategy. You can hire some marketing agency or can try of your own. Don’t worry it’s not as difficult as it seems to be rather it is the fun part because it doesn’t only save money but also takes you higher in your ladder of success.
Now, the question is how to create a Marketing Strategy for a new startup that doesn’t suck. There is nothing to be afraid of in it, the only thing you need to remember is the steps that you need.
Step 1- Know your Yourself.
Now, this is a matter of fact. The first step of anything should be knowing yourself. Understand your niche, your product that your going to sell. Learn about your competition and how are you better than them. Know your strengths and weaknesses.
None wants a product that doesn’t benefit them. Remember nobody will buy from you if they are not being benefited from your product. You need to know how can you help your customers more than your competitors.
Properly analyze yourself first and then try to make yourself better than your competitors.
Tip- If you are a new startup in your industry, in the starting period provide something as an introductory offer. Through this offer try to create an honest relationship with your customers. Build a name in the industry and then think about making profits.
Step 2- Know your targeted audience.
For being a successful startup, never ignore your audience.
Try to explore more and more about your targeted audience. The list should include everything like, age, sex, region, earnings etc.
You need know what your customers need and how can you provide them those things. What are their interests, their purchasing limits and how much money they are ready to spend on your products, etc.
Step 3- Know your Marketing Goal.
“The Goal”, a very interesting part of any marketing strategy.
The three question you need to specify in this section-
- What is the main aim of your Marketing Strategy i.e. your Goal?
- Profit margins- How much money you need to earn that could be considered as your real profit?
- Is the profit more than what you are spending?
Step 4- Connecting with your customers, real marketing.
The talking and talking part. How will you connect to your targeted audience?
You need to setup a proper plan for the marketing of your product. This is very important because before purchasing from you, the person needs to know about you.
You need to create a brand awareness. You can use many ways for example- digital marketing, newspaper ads, Social Media, etc.
This step needs a lot of brains because before showing yourself off in front of the world, your ads need to look attractive plus sensible.
Also Read- 5 Awesome Social Media marketing Tools.
Step 5- Setting up your budget.
How can we neglect money in any marketing plan?
Three things to remember-
- How much are you ready to invest in your marketing?
- How will you get that money?
- Do you need any sponsors or you can adjust it in the profits?