Microsoft is the latest to emerge as the digital-first of the big three in the book market.
Adobe is also a big player in the ebook space, and Google’s Chrome has already become the de facto standard browser for digital content.
But Microsoft’s ebook strategy, according to the Wall Street Journal, has “become more focused on selling products that consumers can use, rather than those that users can pay for.”
That’s a big shift from Microsoft’s earlier strategy, which saw Microsoft and Adobe make it their mission to sell every digital book and ebook on the planet.
In the past, Microsoft would make a book a full-priced download for a single console or PC, and then sell the book for $20 or $25.
Now, it will only offer books at a price of $12 or $15.
For the last six months, Microsoft has been releasing new ebooks that cost just $6.99.
It’s a $10 discount off the regular price of the book.
It’s a move that seems to be paying off.
Sales of new ereaders have jumped to more than $8.2 billion, according a report from Comscore, with Amazon in second place with a $2.8 billion market.
Amazon has also announced a partnership with Apple, which has also seen its ereader sales skyrocket.
Last year, the online retailer saw its ebooks sales grow 20 percent.
Apple has also been pushing its Kindle ebooks to the masses.
In July, it launched the Kindle Fire line of ereadners that will allow users to read and write ebooks on any iPad or iPhone.
It also introduced a Kindle 3rd Generation that was designed for users who own an iPad Pro.