A decade ago, the world was still dominated by large corporations and their marketing departments.
But that’s about to change.
The next generation of entrepreneurs and consumers are hungry for quality products, fast delivery and an experience that makes them feel more like they are part of a community.
So what’s next?
“The internet of things is revolutionizing the way we work, how we interact with each other, and how we live our lives,” says Mike Stowe, a marketing consultant and founder of The Big Future, a global communications and consulting company.
“If you’re not building on that foundation, it’s hard to make a living.”
For example, if you work in marketing, you’re likely to have a lot of interactions with your clients and the people you work with every day.
“There are so many different things that need to happen in your business that you have to understand in order to be successful,” says Stowe.
And, he adds, the internet of products means that people can connect and communicate at the same time.
“In this environment, where you can interact in a way that’s different than what you have with a product, you have the opportunity to be more effective,” says Scott Fussell, founder of the consulting firm Fussel & Co. “You can build your business on your own time, and with your own product.”
“The idea of making the world your own, creating your own space, is a big deal.”
And with the growing number of mobile apps and the emergence of social platforms, this is a trend that will be replicated in the years ahead.
“The future is already here,” says Paul Clements, CEO of Clements Group, a Los Angeles-based communications and marketing company.
In fact, he says, the next wave of product marketing will be a phenomenon of the digital age.
The trend, he explains, is the “new business model” and, more specifically, a new way to create value and connect with customers.
For example: “We’re seeing more and more people using mobile apps to build and communicate with their customers,” says Clements.
And the number of apps that cater to this market is growing rapidly.
“They’re not just about buying products,” he says.
“We’ve seen them being used as a service, as a marketplace, and even as an asset.”
The new trend is also reflected in the growing amount of marketing content and advertising on the internet.
“People are looking for value,” says Fusland.
“And that means more people are creating value.”
For the average consumer, the value of a product can be calculated by its price and its quality.
But there are some consumers who can’t tell the difference between an inexpensive product and a high-quality product.
And those people are increasingly looking for ways to connect with their communities and create their own communities, says Fucke.
“That’s what’s changing.
It’s a whole new way of life,” he adds.
“I think this is the future.”
And it will change the way businesses operate.
“It’s not just that consumers are looking to get more value,” Fuckes says.
It is also that they are looking at the way companies operate.
The biggest challenge is making sure that they deliver a product that they feel is really important to their customers.
“Companies that are going to make it in this world are going do it on a whole different level,” says Gary Krumholz, CEO and co-founder of Krum.
“This is a world where there’s so much opportunity.
It just takes a different approach.”
What is the new digital world of marketing?
The internet of goods has opened up a whole lot of possibilities.
Companies that were once small and local to their local market can now reach consumers around the globe.
The result is a completely different approach to marketing.
“These days, we’re able to create more value with one product than with multiple products,” says Krumhofer.
“But in the digital era, there’s an opportunity to build a product from the ground up.
You can create a product and then you can have a community around it and a community to engage with it.”
a new digital model of marketing is emerging.
For the first time, the customer will be able to choose what products they want.
This will help businesses to find new ways to engage their customers and to find more value in their products.
For instance, it will be easier for businesses to make more money with a particular brand and product, as they can then be able make more profit from the relationship between that brand and its customers.
And there will be new opportunities for businesses that have become successful and have reached the end of their marketing cycles.
“Businesses will be faced with more of a challenge in the next few years,” says John Gershman, founder and CEO of MarketingProfit.
“So they’re going to have to adjust their approach.”
One example is Uber, which