Apple Inc. (AAPL) is on a roll.
Apple’s iPhone 7 was the best-selling smartphone in the U.S. in March and April, surpassing the sales of the Samsung Galaxy S8 and HTC 10.
Sales of Apple’s iPad Mini rose 6% to a new record in April, and the Apple Watch Series 3 rose to become the most valuable product on the market.
Apple has been a monster in the mobile phone business, thanks to its powerful and durable design and an easy-to-use app ecosystem.
In a recent Wall Street Journal report, analyst Jefferies analyst John P. Gabriel wrote that the Apple-made iPad Pro would be the most successful mobile device Apple has ever made.
The iPhone 7 also beat the iPhone 6S in sales of both the $1,200 and $1.3 million range.
Apple shares were up 4% in after-hours trading.
Sales are up 8% in April for the iPhone 7, which comes in at an average price of $649.
Apple is still the largest smartphone maker, and it has sold a record-breaking number of iPhones.
But the iPhone’s success has been overshadowed by other, more profitable mobile devices.
Last month, Apple reported its first-quarter revenue loss of $1 billion, or $6.3 billion, on $21 billion in sales.
That included a $6 billion loss in the quarter for the iPhones 7, 7 Plus, and 9.5-inch iPhone X. Apple CEO Tim Cook said at the time that Apple’s operating profit was expected to decline by $100 million in the fourth quarter, a significant loss considering Apple’s revenue from mobile devices is up 80% since the first quarter.
But analysts are skeptical that Apple will be able to turn that profit back around.
For example, Apple has an extensive network of retail stores and online stores that it can rely on to sell more iPhones and iPads than competitors like Amazon (AMZN) and Samsung (005930).
The iPhone’s share of Apple Inc.’s market share is down from 20% in March to 17% in the third quarter, according to IDC.
The average iPhone sold is up about 11% year-over-year to 4.5 million.
The sales of iPhone 7s have been much better, with the new devices having a higher average selling price of about $700 than those of the iPhone Xs, the most expensive smartphone in Apple’s lineup.
Apple, however, has struggled to compete with Google (GOOGL), Samsung (SSNLF), and Amazon ( AMZN ).
Google (GAZN)’s Android operating system has become the dominant smartphone platform, with Google Chrome dominating the browser market.
Samsung (000080) and Amazon have also gained market share from Apple, which now controls almost 80% of the smartphone market, according the research firm Strategy Analytics.
Analysts expect Apple to continue to drive demand for iPhones and iPad.
But if it can’t sell as many as it did in March, it might face a tough time to turn the fortunes around.
“Apple is still going to have to compete against the iPhone, Android, and Samsung on a volume basis,” said Jefferies’ Gabriel.
“But we think it’s going to be a very difficult struggle for them.”
For now, though, Apple is on its way to selling its new iPhones as quickly as possible.